Don't waste money on Facebook advertising for Personal Training

Personal Trainers are not professional marketers

Don’t waste money on Facebook advertising. Like most of us who started in Personal Training – you’re probably passionate about Training people and helping people. You spent a lot of time and energy learning all about anatomy and physiology, training principles, nutrition, motivation, communication and overcoming barriers to exercise adherance. You spend hours every day in the gym practicing these skills. You are probably NOT so interested and educated on marketing strategies, SEO, Google rankings, conversion percentages, cost-per-click and all the other nerdy terms it takes to navigate the world of online marketing.

10,000 hours to mastery

To be an expert in something, it has been proposed that you need around 10,000 hours of deliberate practice to really hone your knowledge and skills. In his best-selling book “Outliers,” Malcolm Gladwell says getting 10,000 hours of practice allowed the Beatles to become the greatest band in history thanks to playing all-night shows in Germany. It allowed Bill Gates to become one of the most successful men in the world thanks to practicing computer programming since his teen years. At Fitness Enhancement we have a team dedicated to full-time marketing to build our brand. In fact all reputable big fitness companies and franchises will have something similar. With so much money and hours dedicated to big business marketing, it’s hard for a solo PT to compete with once a week $5 ‘boost post’ on social media and a ‘free session’ post in Gumtree.

You can’t be good at everything

Many Personal Trainers starting out on their own struggle to get their business booming. Not necessarily because they’re not a great Personal Trainer – mostly because they lack the marketing and sales skills to get themselves in front of the right people who actually want and need a Personal Trainer. You simply can’t be an expert at everything, and sadly some of the things that you need in order to achieve success – most Personal Trainers are lacking. If you can’t get a client in front of you, or even to notice that you exist, you’ll never get to show them what a fantastic Personal Trainer you are.

Buy a Personal Training Franchise – solve your problems

With a Fitness Enhancement Personal Training Franchise you get everything you need and more in order to fill the gaps between your skill set and the industry requirements. You are purchasing your own small business with your own exclusive marketing territory of 40,000 people. As a Personal Training franchisee, you can take advantage of the public awareness of the Fitness Enhancement name and our national advertising budget, as well as our additional local area marketing budget, specific tools and strategies for each Franchisee. With years of testing and perfecting our marketing techniques we’re confident that we have the formula to gain you the highest number of new clients for the lowest cost.