What is a fitness franchise?
A fitness franchise is essentially a tried and proven way of conducting your fitness business that provides franchisees with the support, resources, brand name and a whole lot more that they need to reach a similar level of success to the franchisor. A Personal Training franchise comes under the Franchise Code, essentially very strict ACCC laws to help ensure a franchisor is legit and doesn’t over promise and under deliver. These laws are there to protect you and your business more so than the franchisor.
Why consider a Personal Training franchise?
If you’re a Personal Trainer going it alone, it can be tough to get your business booming. Not necessarily because you’re not a great Personal Trainer – more likely because you’re not a great marketer, graphic designer, website developer, human resources manager, lawyer, business consultant and all of the other hats you need to wear to be “great” in all aspects of your business. Most of us become Personal Trainers in order to help people, and we hate the thought of most of these jobs. Even if you can do some of them to a “great” level, you simply won’t be able to do all of them all the time. If you can’t answer your phone, then that new enquiry will call a competitor. Even If you can afford an expensive website, it’s often not justifiable for a small business. A Franchise solves these issues.
What you get with a Fitness Enhancement franchise:
You get everything you need to have a ready-made business in your own exclusive marketing territory of 40,000 people from day one. From the equipment, uniforms, marketing, websites, franchise training (PT qualifications included if needed), websites, intellectual property and anything else you need to be successful. After your week of fitness franchise training you also get unlimited support and we’re only a phone call or email away. After all your success is our success!
Fitness Enhancement’s great reputation
A huge positive of buying a franchise is that you get the security and track record of the Fitness Enhancement brand – we’ve been around since 1999. Especially when it comes to something as personal as one-on-one Personal Training, and mobile sessions held inside a person’s home – you immediately give yourself a long history and reputation of being safe, secure and reliable, which means clients will be more likely to trust you to come into their home.
Fitness franchise marketing and advertising
One of the fastest ways to drain cash is to spend heavily on advertising. As a Personal Training franchisee, you can take advantage of the public awareness of the Fitness Enhancement name and our national advertising budget, as well as our additional local area marketing budget, specific tools and strategies for each Franchisee. With years of testing and perfecting our marketing techniques we’re confident that we have the formula to gain you the highest number of new clients for the lowest cost.
Fitness Franchise training and resources
Fitness Enhancement offers an initial intensive training workshop held at the head office in the Gold Coast over several days. In addition to this, many in-house training workshops are available on various important topics like ‘Hiring the right Trainers’, ‘What extra marketing can you do?’, ‘Grocery Store Tours’ etc. You immediately gain all of our high quality resources including our website, blog articles, nutrition and fitness journal, staff training courses, franchise training courses and more.
Help of the Fitness Enhancement team
If you are a solo PT, you are likely very busy – you will miss calls from potential clients if you’re already in a session, you will have to ask your clients to hold off on Training if you go out of town and if you have to stop training – your income stops. By investing in a Fitness Enhancement Franchise you get the help of our team who will answer all your phone calls so you never miss a new client, book in your sessions, get you busy enough to bring on Trainers to work for you who will get your clients covered while you’re away – so you never lose your income if you’re on holidays or sick.
Joining the Fitness Enhancement “Family”
When you buy a franchise, you are, in effect, buying into a family of other franchisees. You are all working toward the same goal and have all adopted a similar mission on behalf of Fitness Enhancement. Some of the best ideas for the company come from the “family”—you become part of a network of franchisees that regularly talk to the head office as well as each other to continue to grow and improve the company.
